Helmuts Strudel had been a beloved family-run business, serving its community with passion and tradition for over half a century. When the business was sold, the new owners sought to honor its rich history while bringing a modern, dynamic energy to the brand. They approached us with a vision: to “freshen up” Helmuts Strudel and infuse it with a bold, contemporary attitude that would appeal to both loyal customers and a new generation of fans.
We began by reimagining the logo, giving it a sleek, updated design that paid homage to the company’s heritage while signaling a vibrant new chapter. From there, we developed a cohesive suite of brand assets, including redesigned letterhead that felt fresh yet familiar, eye-catching product packaging that stood out on the shelves, and striking signage to make an immediate impression. This transformation ensured that Helmuts Strudel could retain its timeless charm while stepping confidently into the future.